Or how to start with a blank page and find the creativity to successfully develop a luxury lavatory brush designed by Philip Starck which is an instant hit.

The entrepreneurial spirit is nourished by creativity. Yes, entrepreneurs need to be creative. No, it is not necessary to be an artist to show proof of creativity. Creativity is being put to work thanks to Flanders Districts Council. When drawing up your business plan, for example, imagine how the project could fail then make sure you include the necessary measures to avoid these pitfalls. Projects which balance risks/aversion measures are necessarily solid.

Moderator :

Marc CLERKX   (Flanders DC - Senior Project Manager, Belgium)